No Such Thing as a Saturated Market
Guy Raz Newsletter – October 24, 2024
Some of the most successful brands in recent years aren’t necessarily new or even that different from products that have been around forever.
Liquid Death is a great example.
Its just spring water.
No different from other good spring water brands.
But if you remember the episode we did with the brand’s founder Mike Cessario, he said something really importa…
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